How To Create Your Blog Business Plan

create a blog business plan

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Starting a blog can be overwhelming, you can reduce that by creating a blog business plan. 

With so many blogs out there, it can be daunting for a new blogger to know how to start and where to even start.

If you are a new blogger or aspiring blogger, I want to make sure that you get started on the right foot. Now I know you might feel overwhelmed already, so I’ll do my best to reduce this overwhelm so that you can get started right away.

This is also why my blog posts will be to the point and actionable, because I want to ensure that you can get started on building a successful blog right after reading this post.

Why create a blog business plan?

There’s a popular quote that says “If you fail to plan, you plan to fail“. This shows how important it is to plan well in advance. I also equate a blog plan to an architectural blueprint. You see, before a builder starts building a house, he will first hire an architect to draw out a blueprint that provides a vision of what the house would look like.

This blueprint will also give the builder and everyone involved in the project an idea of how much work and expense the project will require. For instance, a one-storey building will be much cheaper and faster to build than a 10-storey building. The foundational structure will also differ for each. Infact, the materials used to build both houses will also differ.

Simply put, your blog business plan will be the blueprint you will use to build a successful blog. Now, depending on your vision and how you want your blog to look like, your blog business plan will be different from someone else’s, so I don’t want you to feel intimidated by other people’s blogs or blog success.


Now let’s get to creating your profitable blog business plan

Ten Point Checklist To Creating A One Page Blog Business Plan

1. Why do you want to start a blog? Why does your blog exist?

I believe in having a strong why to every decision you make in life. This will be what will motivate you and keep you going when you start to feel discouraged.

Infact, there’s a popular book called “Start With Why” by Simon Sinek. I recommend you to read this book.

2. What is your mission & vision statement? 

After you’ve written out your why, I now want you to write out your mission and vision statement. How do you want your blog to look like 6 months or a year from now?

Like a builder building a house, how high do you want your house and how many bedrooms do you want to have in the house? Think about what you want your blog to look like and write them down.

3. What are your blogging goals and objectives? 

This is a bit similar to your vision statement, except that your goals and objectives breaks everything down into actionable points.

For example, how many times per week do you plan to blog?

I recommend once per week at the beginning and you can increase this frequency when you’ve gotten more experience and are more comfortable with your content.

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4. Who is your target audience? 

Not everyone will read your blog. You have to be specific on who your target audience is so that you can have a more focused blog that is optimized for search engine.

For example, if you want to start a make up blog, your target audience could be Women > Black Women > Dark Skinned Black Women.

You see how specific this is? In future posts, I will be talking a lot more about the advantages of niching down and how it can help you make more more money as a blogger.

5. What is your target audience’s pain point, desires and aspirations? How do you provide a solution to their problem?

This is the part that makes content creation very easy. Once you know what your target audience problems and needs are, it’s easy to create content that solves their problems.

If you don’t know what solution to provide, you can hop into Facebook groups that relates to your blog topic and read what the members are talking about.

You can also post the following question “When it comes to (your blog topic), what are you struggling with the most right now? Based on the responses to your question, you can start to create content that will answer their questions and solve their problems.

6. What perception do you want to create with your readers?

This means how you want your readers to view your website. This is also how to create an engagement with your readers and build a know, like and trust factor. If you have a clean looking website with evergreen posts that solves their problems for free, your audience will be happy to share your content and even take you up on whatever offer you present to them

7. What are your chosen social media platforms?

You can’t be everywhere at once, so you will have to choose how you plan to promote your blog. I recommend starting with Facebook groups and Instagram.

8. What are your traffic generation strategy?

We all have to start from somewhere, so don’t be discouraged if you don’t have a lot of traffic right now.

To get more people to your website and drive traffic, I recommend starting with Pinterest for now. This is your best bet as a beginner. You can also study SEO tips, but it might be overwhelming and can cause you to give up due to  information overload.

9. What are your monetization strategies?  Offerings: Physical, Digital, Affiliates, Services etc.

To have a profitable blog, you will need a monetization strategy.

I purposely put it towards the end because you need to lay the right foundation before you start asking your audience to open their wallet. Once you do everything else above right, then it’s easier to pitch an offer to them.

Now I want you to come up with some ways you plan to make money with your blog.  A few examples includes affiliates, offering services, selling physical or digital products and placing ads on your website. Write out at least three ways you plan to monetize your blog as a beginner.

10. What numbers will you be okay with for now? i.e page views, social media following and income.

This is where you create a simple 90 days plan based on your objectives. For some, they might be okay with 100 page views per day in the first 30 days and a minimum of 500 page views after 90 days.

Your numbers will all be dependent on your monetization strategies and blog vision.

I want you to keep in mind that like everything in life, it will take a while for you to see the results that you’re looking for.

While it’s okay to look up to other popular bloggers, you shouldn’t compare yourself to them because this will not only lessen your motivation, it can also discourage you from building your own blog. I’ve prepared a special workbook where you can write down your blog plan. Please CLICK the link below to get it. 


I’d also like to invite you to join our Facebook group where you can share your ideas, ask questions and get feedback on your blog colors, images and other parts of your blog brand that you come up with. CLICK HERE to join us.

I also recommend these blogging books and resources.

business plan for your blog

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About Adeola Adegbusi

Thanks for visiting my website. My name is Adeola and I help bloggers to create profitable blogs and monetize their passion. I write helpful articles that covers all areas of blogging and online marketing. I also have a premium membership site where I walk you through the step-by-step of blogging. Should you have a question for me, please don't hesitate to contact me via the contact form or on social media @blogandearn.