Hi There, I’m Adeola, and in this post, I’ll be sharing a complete guide on how to get started on Pinterest for your business or blog this year. This guide details my 20-point Pinterest optimization checklist. You can grab this checklist free of charge by clicking the link above the article or somewhere in this post.
Should you be interested in working with me on your Pinterest strategies for your hair brand or beauty blog, please don’t hesitate to contact me.
I also have a course called Boost Your Blog. It’s a step-by-step course that shows how to boost your web traffic using Pinterest. I recommend enrolling in the course if you’d like to learn more about how to leverage the power of Pinterest for your brand, business or blog.
Before I get into this post, I first want to get two things very clear
1. Pinterest is a visual search engine, it’s NOT a social media platform
2. Pinterest is predominantly used by women
Now that I’ve gotten that off my chest, I think you’re now ready to start using Pinterest for Business.
When I first started my natural hair blog, I tried everything I could possibly do to grow my blog. I tried guest posting, back linking, engaging with other blogs and I started an account on major social media platforms. I also read a ton about google SEO and how to rank on google, but I still struggled to grow my natural hair blog traffic past 100 page views per day.
So after Facebook pages started reducing everyone’s reach, I knew it was time for me to find another option.
I had been on Pinterest for over a year already, but I didn’t really understand how it worked, so I treated it almost the same way I treated my social media pages.
But when Facebook left me no choice, I decided to get serious with my Pinterest account.
In this post, I will be sharing ten major things that I did to my account to optimize it for massive traffic. If you’ll do these ten things, i’m confident that you’ll also see the same results that I currently have with my blog.
By the way, I created a detailed video tutorial at the end of this post that details how to set up an optimized Pinterest business account.
20 Point Checklist For Creating a Pinterest Business Account
1. Open a business account or convert your current account to a business account.
You can either choose to open a brand new business account or convert your current account to a business account. If you use Pinterest heavily for personal use, then I suggest opening another account just for your business or blog. And you can leave your personal account for your personal use.
In my opinion, I think you should just open a new business account that you will use JUST for your business or blog. The reason for this is that every time you make a search on Pinterest that’s not related to your business, you mess up Pinterest’s algorithm and most importantly, your smart feed. Your smart feed is a prime real estate, and the reason why I love using Pinterest for my business.
Let me not overwhelm you with Pinterest’s algorithm right now.
I talk about how to beat the smart feed algorithm in more detail and why you need two Pinterest accounts in my course, Boost Your Blog. You can check it out HERE.
2. Have a Beautiful and Memorable Profile Picture
This can either be a personal picture of yourself, lifestyle shot of your products, a picture of your service, offer or something very important.
If you’re just getting started on Pinterest for your business, I suggest using a lifestyle shot of your product. The reason for this is that you want to create a memory of your brand in your prospective customer’s mind. I won’t recommend using your logo if you have a new business or blog.
No one knows you yet, so they might not recognize your logo. So if you’re a blogger, you should use your personal picture, and if you’re a brand, you should use a picture of your products. This way, you can create a brand awareness and presence at the same time.
3. Have a Search Engine Optimized Profile Name
You want to increase your chances of getting discovered by your target readers and ideal customers as much as possible. One of the ways to do that is to add keywords you want to rank for in strategic places on your profile.
Remember that Pinterest is a search engine, and when a keyword is searched on Pinterest, a profile with the target keyword will be recommended. This means that if you sell curly hair products and you’d like to reach curly haired Pinners on Pinterest, then I suggest adding “curly hair products” to your profile name. so your profile name will be “Brand Name + Keyword”.
For bloggers, it will be “Your Blog Name + Keyword”.
Again, I explain how to do this in Boost Your Blog.
4. Write a Keyword Rich Profile Description.
After your ideal audience finds you on Pinterest, the next thing they will do is to checkout your profile to see what you’re all about. Upon arriving on your profile, the first thing they will be looking for is what’s in it for them.
This is where you get to sell them on your blog or business so that they can follow you, visit your site, buy your products and share your content with their followers.
For bloggers, your profile description should summarize what your blog is all about and how you solve your target audience’s problems.
For businesses, your profile description should answer how your products solves your customers problems, frustrations, and pain-points. It can also include how your products meets their desires, wishes and goals.
You should also include a strong call to action, such as a current sale, promotions, product launch or buy now. In other words, why should they follow you and make a purchase?
RELATED POST: How to Define Your Target Audience
5. Claim Your URL
A claimed profile will have a check mark like my image above. Claiming your URL gives you so many Pinterest features such as analytics, Pinterest ads, and access to rich pins.
To do this, simply go to your settings tab and follow the instructions. If you’re not tech savvy, I suggest working with your web developer to get this done. There are also a few YouTube tutorials that shows you how to do this. I will update this blog post when I create my tutorials.
6. Claim your Etsy store, YouTube and Instagram
If you have these platforms, you want to claim these accounts on Pinterest too. This way, when someone pins a content from your YouTube, Instagram and Etsy store, your account will be credited for it.
This means more exposure, views, impressions and followers, even though you didn’t add those posts to Pinterest, someone else did! Isn’t that cool?
To do this, just go to you settings tab, it’s very easy and it only takes a few minutes.
7. Apply for Rich Pins
Rich pins makes your pins stand out on Pinterest. There are four main types of rich pins. They are, product pins, article pins, recipe pins and app pins. If you have an e-commerce business, you can’t afford not to have rich pins.
If you’re blogger, rich pins will give you more credibility and exposure. It’s a free feature that Pinterest provides to help brands and content creators to get the most out of Pinterest.
8. Create at least 10 Boards with Keyword Optimized board names
Another way to get discovered on Pinterest is through your board names. A popular mistake I see bloggers and businesses make on Pinterest is that they create random boards with random names that has nothing to do with their business and is not optimized for search engines.
If you want more people pinning your content and discovering you on Pinterest, you have to be strategic and purposeful. This means that you can’t be creative and funny with your board names.
Your board names need to consist keywords that your target audience are typing into search engine.
A curly hair product business will have board names such as “curly hair conditioners, curl defining creams e.t.c” while a curly hair blogger will have boards such as “protective styles for short curly hair, curly hair growth tips e.t.c.”
When you have optimized board names such as these, it will be much easier for your audience to find you, follow you and engage with your content on Pinterest. This ultimately means increased traffic and sales!
9. Write an Optimized Board Description
Like your profile description, you also want to write an enticing board description that let’s your readers and customers know that they’re in the right place.
You should also include a strong call to action that will inspire them to take action.
RELATED POST: How To Create a Blog Business Plan
10. Create Board Sections
Rather than creating a bunch of boards that might get too complicated to manage and remember, you can create board sections instead.
For example, if you have a board dedicated just for conditioners, you can have a board section for different types of conditioners e.g. leave-in conditioners, deep conditioners, co-wash, protein conditioners e.t.c.
11. Create Beautiful Board Cover Images
Now that you’ve created an optimized Pinterest account, you can now create board covers for your account. This only adds to the visual appeal of your profile, since Pinterest is a visual search engine and you want to be visually appealing.
12. Add at least 10 popular pins to each board to quickly boost your profile.
I like to add pins with over 1000 re-pins to my boards. To find popular pins, just go to your smart feed and click on the first few pins to see if it’s a popular pin. You can also do a search that relates to that board to find popular pins.
Depending on your niche, you can reduce the re-pin rate to 100. But if you’re in the hair and beauty or any popular niche, you won’t have a problem finding pins with over 1000 re-pins.
I show you how to find popular pins and how to quickly boost your monthly page views in Boost Your Blog.
13. Create Beautiful Pin Images
This is actually what drives traffic to your blog.
What most people don’t know yet is that Pinterest is a Visual Search Engine.
Knowing this, your top priority to getting the most attention and hopefully going viral on Pinterest will be to have visually appealing images that stands out and gets the attention of your target readers and customers.
To get an idea on how to create pins that gets a lot of traffic, you’ll need to test out different templates to see which ones resonates the most with your audience.
You can also look up high performing pins in your niche and similar niches to see which ones are popular. You can then create a few templates on Canva based on your research.
14. Create Pinterest Optimized Image Sizes.
Having beautiful pins isn’t the only thing that will get you noticed on Pinterest. Before your readers and customers can see your posts on Pinterest, your images and videos must meet Pinterest’s recommended image size before it gets through the algorithm.
Any vertically long image size will pass Pinterest’s image requirements. Square images are also good.
But you want to avoid vertically wide images as much as possible. e.g. blog post covers, YouTube thumbnails and the like will get the least impressions because Pinterest isn’t showing the image, even if it’s a beautifully designed image.
So, if you want to leverage the power of Pinterest, you have to make sure that your images are vertically long and that they are visually appealing so that they will catch the attention of your readers.
A strong call to action will increase clicks and saves on that image.
The more people interact with your content, the more Pinterest will show your pin to people who would be interested in your content.
If you’re going to be using Canva to create your images, you can use the Pinterest template which is 735px X 1102px or Infographic which is 800px X 2000px.
15. Write a Search Engine Optimized Pin Description
After you’ve created an optimized pin that is also visually appealing, the next thing you want to do before posting it on Pinterest is to ensure that the pin gets discovered online.
This is also where understanding your target audience’s pain points and desires comes into place. Before posting an image or video on Pinterest, you want to accompany it with a keyword rich description that summarizes what that pin is all about and why a Pinner should click or save that post to their Pinterest board. You also want to include at least three keywords into that description.
16. Pin Manually Daily
Even though there are pin scheduling tools out there, and I will be recommending the tool that I use to automate my Pinterest strategy very shortly. But in order to understand Pinterest’s algorithm, discover what’s popular on Pinterest and keep up with the latest features, you have to be present on the platform daily.
What I love about Pinterest is that it’s very easy to use. It only takes a few clicks. I visit my Pinterest profile daily to check out popular posts that I can pin to my account and how my Pins are doing. I also like to check my analytics on the platform.
Also, whenever I post a new blog post to Pinterest, I always pin it manually to Pinterest and sometimes I will manually upload the pin to Pinterest. It doesn’t take that long, and since Pinterest brings me the highest ROI, I don’t mind investing some time at the beginning and reaping the benefits years after.
17. Follow Pinterest Influencers in Your Niche
To quickly boost your profile and learn from successful Pinterest content creators in your niche, you want to study what these pinners are doing on Pinterest and how you can emulate their successes. Also, Pinterest influencers will have a lot of viral pins that you can pin to your boards to quickly boost your monthly impressions.
If you’re a beginner blogger, you can also get blog post ideas from these influencers and other branding ideas. I won’t recommend copying their colors, fonts, titles etc. because it’s not cool and it won’t do you any good since they’ve already established a presence online.
It’s also easy to spot a copycat. Instead, what you can do is to study these influencers to see what they’re doing right and how you can be inspired by their successes.
You can also think of ways you can better their content. e.g. if they wrote a post about top 5 curly hair products, you can create a post about top 10 curly hair products. If they have a post they wrote two years ago, you can write a post for the current year. This way, you will be able to rank higher on search engines and quickly grow your own audience.
RELATED POST: How to Create a Beautiful Blog Brand That Stands Out
18. Optimize Your website for Pinterest
If you want your readers from Pinterest to sign up for your email list, read more than one post, and eventually open their wallets for you, you will need a clean and professional looking website. You don’t want to spend all this time branding your Pinterest profile, only for your website to send people away when they come over.
You want to have a clean website that’s optimized for mobile and is user friendly. If you have an e-commerce website, make sure it’s easy for customers to find your products and checkout.
19. Schedule Your Pins Using A Scheduling Tool
You can’t be on Pinterest all the time. To ensure that you continue to get consistently passive traffic to your blog, I recommend using a scheduling tool. For this I recommend Tailwind, which is a popular Pinterest scheduling tool. Many bloggers have used Tailwind to successfully grow their blog and even increase sales on their blog.
To get your first month free trial with Tailwind, click on my affiliate link here
20. Study Your Analytics
After you’ve been pinning for at least a month, the next thing you want to do is to get familiar with your analytics. At the beginning, I suggest looking at your impressions, clicks and saves on each pin. You can then set monthly goals to increase those numbers by 20% each month.
If you have pins with a high impression but very little clicks, you might want to take a look at the keyword, call to action, pin design, colors, fonts, imagery and if the post is even relevant.
Remember that each pin should solve your audience’s problems. It should answer a “what’s in it for me” question. If your pin has a low impression, you should take a look at the size and create another pin with a more optimized size.
Boosting your numbers requires continuous testing and optimization.
By the way, I created a detailed video to walk you through how to set up a Pinterest business account. Be sure to subscribe to my YouTube channel and click on the bell to be notified of new videos when I put them out.
Tutorial: How to Set Up A Pinterest Business Account
Now that you have a detailed checklist, along with a video tutorial, I want o challenge you to set up your account in the next 48 hours, using this ultimate guide. You can share your complete business profile with us on the Facebook group here. Do you need me to set up or audit your profile? Just send me a message, and we’ll take it from there.
I want to know, do you feel more confident setting up your Pinterest business account with this 20 point checklist? What other questions do you have about Pinterest? Comment below 🙂